Amazon Unveils Powerful New Generative AI Selling Assistant, Code-named Project Amelia
Managing a global business as an independent seller comes with numerous challenges, from product development that meets customer demands to navigating compliance, marketing, and supply chain management. While Amazon already offers a comprehensive set of tools to assist sellers in these areas, Project Amelia is designed to simplify these processes further. This generative AI-powered assistant provides real-time answers, expert advice, and custom solutions, all in one platform. Accessible directly through Seller Central, Project Amelia learns about each seller's unique business and delivers personalized insights, helping them effectively manage and grow their business on Amazon.
Built on Amazon Bedrock, Project Amelia leverages advanced AI models combined with Amazon’s deep expertise in e-commerce. It provides sellers with precise, actionable information that can range from general knowledge queries to specific business insights, assisting sellers in optimizing their operations and making data-driven decisions. Over time, Project Amelia will continue to evolve, delivering even more personalized responses and, in some cases, taking action on behalf of sellers to resolve issues or streamline their processes.
Key features of Project Amelia include:
Knowledge-Based Responses
Sellers can ask specific questions like, “What do I need to prepare for the holiday season?” and Amelia will provide concise, personalized answers drawn from reliable data sources.Business Metrics & Updates
Amelia can quickly summarize sales performance, customer traffic, and other essential metrics. Sellers can request detailed insights into specific products by asking questions like, “How are my cotton t-shirts performing?” and Amelia will deliver in-depth reports on sales trends, growth, and customer behavior.Issue Resolution & Actions
Soon, Amelia will be capable of resolving more complex issues. Sellers may seek assistance with inventory discrepancies or operational tasks, and Amelia will guide them through the resolution process or even take action to address the problem directly.As of today, Project Amelia is available in beta for select U.S. sellers, with plans to roll it out to more sellers in the coming weeks. The tool will also expand to other countries and support additional languages later this year. As it grows, Project Amelia will offer an even more tailored and proactive experience, reducing sellers’ workloads and enabling them to concentrate on product development and customer satisfaction.
This is just the beginning for Project Amelia. As more sellers engage with the tool, it will become smarter and more responsive, continually adapting to their needs and offering deeper insights. Amazon remains committed to creating tools like Amelia that empower sellers to thrive and succeed in a highly competitive marketplace. With the transformative potential of generative AI, Project Amelia is set to become an indispensable partner for sellers aiming to maximize their success on Amazon.
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